Ravalli County Tourism Improvement District Privacy Policy Statement
October 2018
Purpose
The Ravalli County Tourism Improvement District (herein referred to as TBID), is committed to protecting the privacy of those accessing its website. The purpose of this policy is to inform those accessing the website about the collection and use of the personally identifiable information to comply with privacy-related policies and guidelines.
Collection of Information
Unless you choose to make your personally identifiable information available to us, we do not collect such information from you. For the purposes of this policy “personally identifiable information” means any information collected online that could serve to identify an individual, such as:
- First and last name
- Email address
- Any combination of personal information that could be used to determine identity
Except where specified, you do not have to provide personally identifiable information to visit or download information from our website. We do not use or place spyware on your computer. Be aware that government agencies may request personally identifiable information from you in order to perform requested specialized services.
The following non-personally identifiable information may be automatically collected and retained through the use of cookies or functionally equivalent technology if you look or search through our website, download information.
- The Internet domain and Internet Protocol (IP) address of the device you are using to access our websites (such as a computer or mobile phone);
- The type of browser and operating system used to visit our website;
- The date and time of when you access our website;
- Which portions of the website you visit;
- General location data based on your IP address
The data collected may be provided to third parties, as specified in this privacy policy. The data collected may also serve as part of the statistical analysis about the use of the TBID’s website so the TBID may better design online services and improve access to them, and help the TBID monitor how effective its advertisements are at inspiring you to visit the Bitterroot Valley. The TBID does not attempt to gain personally identifiable information about individual users and associate it with IP addresses unless explicitly stated as part of a government agency service. The Ravalli Co. TBID does not use the information automatically collected to ascertain your personally identifiable information. The Ravalli Co. TBID may detect user IP addresses for providing location based user information and services and may disclose IP addresses to the third parties specified in this privacy policy.
Google AdWords/Doubleclick
The Ravalli Co. TBID uses Google AdWords and Google DoubleClick services. In addition to complying with the terms above, the Ravalli Co. TBID complies with Google’s policy requirements.
Google’s remarketing and similar audiences AdWords features permit us to reach people who previously visited its website. Google’s interest categories, interest-based advertising, and demographic and location targeting features are similarly used to reach people who are likely to have interest in our advertising based on previous web searches. Google and its vendors display our advertising across the internet to IP addresses that have visited our websites.
Google’s DoubleClick service uses the TBID’s ads to collect analytical data for planning purposes. The service does not collect personally identifiable information.
Google and its vendors use cookies to serve ads based on past visits to the TBID’s website. A “cookie” is a small piece of information that a website can store in a designated file on your computer or Web-enabled device. Cookies can be used, among other things, to identify your computer or device when you log into a website and may track your IP address in order to do so. Information about how you can opt out of Google’s use of cookies is available at Google’s Ads Settings. Alternatively, you can opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page or, to opt out of only DoubleClick’s use of cookies, by visiting the DoubleClick opt-out page.
We do not use or associate personally identifiable information with remarketing lists, cookies, data feeds, or other anonymous identifiers. Furthermore, we do not use or associate targeting information, such as demographics or location, with any personally identifiable information collected from ads or their landing pages. We do not share any personally identifiable information with Google through its remarketing tags or any product data feeds which might be associated with its ads, nor does it send Google precise location information without obtaining your consent.
Marketing Services
We partner with third-party service providers that may use various cookie Technologies to gather anonymized and aggregated data to measure the effect our ads have in generating travel to the Bitterroot Valley.
How Personally Identifiable Information Is Used by the Ravalli Co. TBID
Email or other information requests sent to our website may be saved and used to respond to the request, forward the request to the appropriate agency, communicate updates to our site that may be of interest to citizens, or provide our web designer with valuable customer feedback to assist in improving the websites.
Any personally identifiable information an individual provides to a our site will be used solely by the Ravalli Co. TBID, its entities, and third party agents with whom it has contracted to perform a function on its behalf, unless the information is designated as a public record.
Data Security and Quality
We are committed to data security and the data integrity of Personally Identifiable Information available from our website. We have taken precautions to protect personally identifiable information from loss, misuse, or alteration. Any authorized third parties responsible for this information are committed to the same principles, and are required to follow the same policies and guidelines in protecting this information. Visitors should be aware, however, that even though protections are in place, Ravalli County Tourism Business Improvement District cannot guarantee against the occurrence of hardware failure, unauthorized intrusion, or other technical problems.
Managing Privacy
You have the ability to control the use of Certain Cookie Technologies.
Opt-in and Opt-out Browsers
In addition, when you use the Site, you can change your web browser’s settings to reflect your cookie preferences for cookies directly from the site you are on or for third-party cookies. Each browser is different, but usually these settings are under the “options” or “preferences” menu.
Withdrawing Consent
Where you have provided your consent to receive email communications, you have the right to withdraw your consent to our processing of your information and your use of the Site. For example, you can withdraw your consent to email marketing by using the unsubscribe link any of our email communications. You can choose to withdraw your consent to our storing of your information and your use of the Services at any time by writing to the Ravalli County TBID (by email here or by the address at bottom) to request that your personal information be deleted, except for information we are required to retain.
Procedures for Access by the User To View Or Correct Personally Identifiable Information
Unless otherwise prohibited by State law, federal law, or federal regulation, an individual may access and correct Personally Identifiable Information whether or not the inaccuracy was created by accident, unauthorized access, or a change in circumstances. We also reserve the right to use any legally appropriate measures to prevent, monitor, and investigate any attempt to deface, delete, or otherwise tamper with our website, server, database, information system, or other technology asset. For a description of the individual processes used by agencies to view or correct Personally Identifiable Information please contact us using the information below.
Non-TBID Websites
Visitors may link to various websites from our website pages. We are not responsible for the privacy practices or content of external sites. Those visiting external sites are advised to check the applicable privacy statement and be cautious about providing personally identifiable information without a clear understanding of how the information will be used.
Changes to and Versions of the Privacy Policy
This privacy policy may be changed at any time; any changes will be posted on this web page. The date the policy was last revised will be noted on the policy. Information collected while a particular version of this policy is in effect will be handled in accordance with that version. If you have questions, comments, or concerns, please contact the:
Ravalli County Tourism Business Improvement District
PO Box 1743
Hamilton, MT 59840